AI visibility is how often — and how accurately — your brand is surfaced, described, and cited when people get answers from AI systems like ChatGPT, Perplexity, Google’s AI Overviews, Gemini, and Bing Copilot. It is the AI-era successor to ranking on Google: instead of competing for a click, you compete to be one of the few sources an AI names in its answer. It matters because search is increasingly answered without a visit to any website. A behavioural study by the Pew Research Center of nearly 69,000 real Google searches found that when an AI Overview appears, users click a traditional result only about 8% of the time, compared with 15% when there is no AI summary — a relative drop of roughly 47%. SparkToro’s clickstream research puts the overall share of US Google searches that end without any click to the open web at around 60%. Crucially, being inside the answer still pays: Seer Interactive found that brands cited within AI Overviews earn about 35% more organic clicks than comparable brands that are not cited on the same results page.