Syntharis Group is an international consulting firm that helps companies and universities get found in Google and AI answers and win the trust of the people they want to reach. The work covers four areas: AI visibility (SEO and GEO), marketing management, employer branding and HR consulting, and education consulting for universities and colleges.

The company works with business clients in Europe, North America and Asia. It was founded by its CEO, PhDr. Oliver Scharfenberg, who has advised more than 750 companies on marketing and employer branding. He is the author of two books on these topics: The AI Visibility SEO & GEO Playbook and the recruiting guide Praxisleitfaden Mitarbeitergewinnung. All four areas deal with the same problem: how an organization becomes visible to the customers, applicants or students it wants to reach.

Syntharis Group offers four consulting services that can be booked separately or combined:

• AI Visibility / SEO & GEO: rankings in Google and Bing plus citations in ChatGPT, Perplexity, Gemini and Google AI Overviews.
• Marketing Management: strategy, brand positioning, campaigns, lead generation and performance measurement.
• Human Resources: employer branding, talent attraction, HR strategy, employee experience and retention.
• Education Consulting: positioning, communication and student recruitment for universities and higher-education institutions.

Many clients start with one area and expand later. A company that wants more applicants, for example, usually benefits from employer branding and from a careers page that is easy to find in search and AI answers.

Syntharis Group works with three kinds of clients: small and medium-sized businesses, larger companies, and universities and other education providers. Smaller businesses usually need to build trust and reach quickly, larger companies want to recruit and keep qualified staff and win new customers, and universities, colleges and private education providers want more students, including international applicants.

The firm works with business clients across Europe, North America and Asia, and with clients in the Middle East as well. Projects are scoped to the size of the organization, so a start-up does not pay for the structure a multinational needs.

Dubai sits between European, Asian and Middle Eastern markets, which makes it a practical base for companies that sell or hire across borders. Time zones overlap with Europe for most of the working day and with Asia in the morning.

For clients in the UAE, a Dubai consultancy understands local conditions such as a highly international workforce, bilingual English and Arabic search behavior, and the expectations of employers under national workforce programs.

For clients in Europe and the US, Syntharis combines this international perspective with first-hand knowledge of the German-speaking market, where its founder built his career.

AI visibility describes whether and how accurately your business appears when people ask AI systems such as ChatGPT, Perplexity, Gemini or Google AI Overviews for advice. If a buyer asks for the best provider in your field and your company is not named, you lose the opportunity before the buyer ever sees your website.

The practical impact is measurable. A Pew Research Center analysis found that users clicked a traditional search result in 8% of visits when a Google AI summary appeared, compared with 15% without one.

Syntharis Group helps businesses adapt to this shift by strengthening the content, structured data and external evidence that AI systems use when they decide which companies to mention. You can learn more on our AI Visibility / SEO & GEO page.

Every project follows four steps:

1. Discover – we analyze your goals, your market, your competitors and your current visibility.
2. Strategise – we turn the findings into a plan with clear priorities and KPIs.
3. Implement – we carry out the measures together with your team, from content and campaigns to employer-brand messaging.
4. Grow – we measure results against the baseline, adjust what does not work and scale what does.

The first step is a free consultation. It helps both sides judge whether there is a good fit before any budget is committed.

Three things set Syntharis Group apart from a traditional marketing agency. First, Syntharis connects areas that are usually handled by separate providers: search and AI visibility, marketing, employer branding and student recruitment. That matters because customers, applicants and students all research you in the same places.

Second, the advice draws on our own published research. Our CEO, PhDr. Oliver Scharfenberg, has written the methods down in two books: The AI Visibility SEO & GEO Playbook for search and AI visibility, and the Praxisleitfaden Mitarbeitergewinnung for recruiting. His empirical study of more than 60 employer seals, with a randomized experiment involving 1,093 participants, adds original data that few consultancies have.

Third, the firm works with defined KPIs and a before-and-after measurement, so you can see what changed instead of receiving a report full of activity.

No. No serious provider can promise a top ranking or a mention in ChatGPT, because Google, Bing and AI systems decide for themselves which pages and sources they show, and they change their systems regularly. Treat any guarantee of a specific ranking or a ChatGPT citation as a warning sign.

What Syntharis can do is build the signals that make visibility far more likely: a technically clean website, content that answers real questions, consistent company data, structured data and credible third-party mentions. We document the starting point and measure progress over time, so the results are transparent.

Yes. The AI Visibility Playbook by PhDr. Oliver Scharfenberg can be downloaded free of charge as a PDF on the Syntharis Group website. The book explains how SEO and Generative Engine Optimization work together and describes practical frameworks for becoming visible in Google and in AI answers.

The methods in the book are the same ones Syntharis Group uses in client projects. Many readers use it to assess their own situation before they decide whether they need outside support.

You can book a free consultation through the contact form on the website or by email at hello@syntharis.group. Please tell us briefly what you want to achieve, for example more qualified leads, more applicants or more student enrollments.

The team usually replies within one business day. Office hours are Monday to Friday, 9:00 AM to 6:00 PM Gulf Standard Time (GST). Consultations can take place online, so your location does not matter.

Yes, both books by PhDr. Oliver Scharfenberg, CEO of Syntharis Group, can be downloaded free of charge on the Syntharis Group website. The AI Visibility SEO & GEO Playbook (English) explains how to be found, trusted and cited by Google, ChatGPT, Perplexity and other AI search engines, with frameworks such as the Visibility Stack, the 5C Test and a 90-day GEO roadmap. The Praxisleitfaden Mitarbeitergewinnung (German, 2026) shows small and medium-sized companies how to win more suitable applicants, from the candidate journey to employer seals and onboarding.

The methods in the books are the same ones Syntharis Group uses in client projects. Many readers use them to assess their own situation before deciding whether they need outside support.