Get chosen by customers, talent, and AI

Syntharis Group is a strategic consulting firm working at the point where marketing, people, and reputation meet. We help organizations increase sales, attract qualified employees, and stand out in markets that have become louder and harder to win. Our work is grounded in research and measured against results, not slogans.

Led by PhDr. Oliver Scharfenberg — an author, researcher, and marketing practitioner with more than 20 years in the field and over 750 client projects — we bring the same discipline to every engagement: understand the situation, build a strategy that fits it, put the strategy to work, and keep improving it with real data.

Three areas where we move the needle.

Marketing

Strategy, brand positioning, and modern visibility — including how your company shows up in Google and in AI answer engines like ChatGPT and Perplexity. We plan, coordinate, and measure the work so your team can stay focused on the core business.

Employer Branding

A stronger, more visible employer brand, as well as a clear recruiting process based on our own research into what actually influences candidates. We help small, medium, and large companies attract the right talent they currently lack.

Education

Renowned universities rely on our expertise. We offer services in the areas of positioning, communication, and recruitment for universities competing for the right students, with a focus on visibility and reputation.

Analysis

Why clients work with the syntharis group.

Our team of experts is here to guide you with over 20+ years of experience.

Backed by published research.

Our advice isn’t based on opinion alone. Our CEO, PhDr. Oliver Scharfenberg, has published two books that turn current research and hands-on testing into steps a business can act on — one on staying visible in the age of AI search, one on recruiting for small and mid-sized companies. A practical, German-language guide to filling open roles in the Mittelstand. It covers the essentials of modern recruiting — understanding how attractive you are as an employer, building a credible employer brand, writing job ads that actually get answered, and using online channels and AI where they genuinely help. It closes with ready-to-use templates for job ads, structured interviews, onboarding, and employee surveys.

AI Visibility

The AI Visibility Playbook
SEO & GEO Strategies to Be Found, Trusted, and Cited in the Age of AI Search

A practical playbook for getting your company found, trusted, and cited by AI search — combining SEO and GEO.

Search has split in two: people increasingly ask a question and read a single AI-written answer that names only a few sources. This book shows how to be one of them. It’s a step-by-step guide to combining classic SEO with Generative Engine Optimization (GEO) — building the entity signals, citable content, and third-party evidence that Google, ChatGPT, and Perplexity weigh when they decide whom to cite. Every chapter ends with something you can put to work this week.

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Let’s build the future of visibility together

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