Management.
Research.
His empirical study of employer seals — over 60 seals analyzed and a randomized experiment with 1,093 participants — has been cited in the trade press and indexed on Google Scholar and ResearchGate. It is the backbone of the evidence-led advice Syntharis Group gives on employer branding, quality seals, and certification.
That research also informs his work in the certification field, where he has helped shape methodologically sound employer certification through an established quality-standards network.
Areas of focus: marketing, employer branding, AI visibility (SEO & GEO), quality seals and employer certification, and education consulting.
Contact.
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